Newsroom

The award recognizes organizations that establish comprehensive security and risk strategies to both safeguard their enterprises and cultivate trust among key stakeholders  CAMBRIDGE, Mass., April 16, 2025 — Forrester (Nasdaq: FORR) today opened calls for nominations for its Security & Risk Enterprise Leadership Award, which recognizes organizations that implement a robust security, privacy, and risk [...]

New Forrester research outlines key actions for business and technology leaders to navigate uncertainty and mitigate the effects of global disruptions CAMBRIDGE, Mass., April 10, 2025 — According to Forrester’s (Nasdaq: FORR) report, How To Thrive Through Volatility, business and technology leaders need to quickly adapt to current economic uncertainty. This year has been marked [...]

Unveiled at B2B Summit North America, Forrester’s new research calls on leaders to grasp the full complexity of B2B buying and evolve their growth strategies to engage buying networks PHOENIX and CAMBRIDGE, Mass., April 1, 2025 — B2B organizations and go-to-market teams have fallen out of step with today’s buyers, who are younger, rely more [...]

Along with the Technology Strategy Impact and Enterprise Architecture Awards, this year, organizations can also apply for Forrester’s inaugural Data & AI Impact Award in April  CAMBRIDGE, Mass., March 18, 2025 — Forrester (Nasdaq: FORR) today opened calls for nominations for its annual global Technology Awards for Technology Strategy Impact and Enterprise Architecture, which recognize [...]

According to Forrester’s Digital Experience Review™: North American Mobile Banking Apps, Q4 2024 evaluation, consumers view North American banks’ mobile apps as largely undifferentiated. Mobile apps have become the channel of choice for tens of millions of banking customers. Currently though, 65% of US and 62% of Canadian banking customers, respectively, want to accomplish any [...]

According to Forrester’s Digital Experience Review™: Europe Mobile Banking Apps, Q3 2024, 85% of European online banking customers use mobile apps frequently. However, to optimize the mobile banking experience, European banks need to implement more robust fraud and security measures, focus on inclusion and accessibility to deliver customer value and earn trust, and deploy more [...]

Following its initial list of the top 10 emerging technologies for 2024, Forrester has released a new report, Ten More Top Emerging Technologies For 2024, which identifies additional technologies that can deliver tangible return on investment for firms over the next two years, including: Aerial drones. Unmanned aerial drones, which can fulfill commercial tasks like [...]

According to Forrester’s report, The State Of Generative AI Inside US Agencies, 2024, agencies that embrace genAI will better serve brands, keep up with competitors, and support employee creativity.  Forrester finds that US agencies lead the field in terms of genAI adoption: more than 60% of decision-makers report that their agency is already using genAI, [...]

CNBC: In an interview, VP, Research Director Merritt Maxim shares how Alphabet’s planned acquisition of Wiz signals how cybersecurity solutions are one of the top acquisition target areas for 2025. Read the full article here. Read more from Merritt here.

Forbes: An article about how Carvana is leveraging technology to create seamless customer experiences cites insights from Principal Analyst Audrey Chee-Read and VP, Principal Analyst Dipanjan Chatterjee. Both describe how brands that innovate in categories with high friction have an opportunity to increase customer trust and remove friction inherent in journeys like car buying. Read [...]

Financial Times: In this article highlighting co-founder Jack Ma’s strategic turnaround of Alibaba, VP, Principal Analyst Charlie Dai discusses how the company’s robust cloud and AI capabilities are securing the Chinese tech giant’s long term-lead within the competitive AI race. Read the full article here. Read more from Charlie here.

Financial Times: An article about Chinese tech giant Alibaba establishing a lead in the competitive AI sector features insights from VP, Principal Analyst Charlie Dai, who describes how the current race among companies when it comes to LLMs represents “a marathon.” Read the full article here. Read more from Thomas here.