Newsroom

Forrester analyzes the most pressing business, marketing and technology matters across the globe. Contact a member of the Forrester press team to get in touch with our thought leaders:

Corporate Communications; Investor Relations; and Lead for CX and CMO
Shweta Agarwal, Cambridge, MA
+1 617 613 6805
sagarwal@forrester.com

Lead for CIO/IT Research in North America; Healthcare; Security & Risk; Government; Future of Work
Ira Kantor, Cambridge, MA
+1 617 613 6115
ikantor@forrester.com

Lead for Retail; Media; Branding; Agencies in North America
Kendra Dorr, Cambridge, MA
+1 617 613 6824
kdorr@forrester.com

Lead for CIO/IT Research including AI, Automation, IoT and Cloud in Europe
Hannah Segvich, London, U.K.
+44 20 7323 7602
hsegvich@forrester.com

Lead for Germany; CMO, CX, and Retail Research in Europe; Blockchain and Crypto; Banking, Insurance and Wealth Management; Telecom, Mobile and Wireless
Michael Burner, London, U.K.
+44 20 7323 7608
mburner@forrester.com

Lead for APAC
Iris Leong, Singapore
+65 6426 7016
ileong@forrester.com

Latest Newsroom Posts

Media Alert

Internationally Recognized Chef José Andrés And Grammy Award Winner Sheryl Crow To Headline Forrester’s CX North America 2020 Virtual Experience

2 hours ago
Forrester Announces Full Conference Agenda For Virtual CX North America 2020 CAMBRIDGE, Mass., June 4, 2020 — Forrester today announced the guest keynote speaker, musical performer, and conference agenda for its CX North America 2020 virtual experience, which will be held from June 16–18, 2020. José Andrés, the acclaimed chef, humanitarian, author, TV personality, and educator, [...]
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Media Alert

Consumer Takeaways From Facebook’s “Virtual” Walkout

2 days ago
In the aftermath of Facebook’s “virtual” employee walkout earlier this week, Forrester Senior Analyst Anjali Lai has offered the following consumer-driven insights: Employees showing their defiance against Facebook is unusual for the company, which up until now has managed to sustain a positive employee experience and loyalty among employees. But it’s not unusual for the [...]
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Press Release

Forrester Announces EMEA Webcast Series To Help Tech Leaders Adapt To Constant Change Post-COVID-19

2 days ago
LONDON, June 2, 2020 — CIOs and tech leaders in Europe are facing an uncertain and rapidly deteriorating economic outlook as a result of COVID-19. With shrinking tech budgets and spending on software, tech outsourcing, and tech staff declining across all industries, organisations need to reassess their priorities and embrace adaptiveness in these times of constant change. To [...]
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Media Alert

COVID-19 To Result In India’s Slowest Tech Spending Growth In Past Decade; Could Contract By Up To 4.8%

6 days ago
At the start of 2020, India’s economy was struggling to shake off the impact of recessionary risks due to growing protectionism in the West and the US-China trade war. While the country’s GDP growth of nearly 6% was low for India, it was still on track to achieve Forrester’s 2019 prediction of 7% tech spending [...]
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Media Alert

Forrester Research, Inc. CEO and CFO To Speak At The William Blair 40th Annual Growth Stock Conference.

May 28, 2020
CAMBRIDGE, Mass., May 28, 2020 Forrester Research, Inc. (Nasdaq: FORR) today announced that Chief Executive Officer George Colony and Chief Financial Officer Michael A. Doyle will speak at the William Blair 40th Annual Growth Stock Conference on Thursday, June 11, 2020 virtually. George Colony and Michael Doyle will address the conference attendees at 11:00 AM [...]
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Media Alert

Forrester Recognizes Five B2B Organizations For Achieving Strong Sales, Marketing, And Product Alignment

May 27, 2020
Recently honored at Forrester’s SiriusDecisions Summit, these organizations put bold ideas into action to drive company performance CAMBRIDGE, Mass., May 27, 2020 — Forrester today recognized five B2B organizations that transformed their marketing positioning, strategy, and processes to drive business growth using SiriusDecisions frameworks. Executives from Cisco, CME Group, Gigamon, SAP + Qualtrics, and VMware Carbon [...]
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Press Release

Forrester Launches CX Certification In Mandarin Chinese

May 26, 2020
This new offering will help companies in China build the skills they need to execute their customer experience strategy BEIJING, May 27, 2020 – Forrester today announced an extension to its CX Certification training program, a new Mandarin Chinese version of its globally acclaimed CX Foundations course designed to help CX professionals align and grow [...]
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Media Alert

Coronavirus Is Increasing Demands On Software And Developers

May 21, 2020
The Coronavirus crisis has blown big holes in the software strategies of most enterprises. They suddenly and urgently need new applications to track people, tests, and assets; administer new programs; coordinate the work of employees stuck at home; and fix broken business processes. As a result, per Forrester, application development and delivery (AD&D) is responding [...]
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Media Alert

Healthcare Organizations Should Advance Self-Triage Tools To Help Consumers Beyond COVID-19

May 21, 2020
Consumers have long awaited a better way to understand where to go for care. The COVID-19 pandemic has further exacerbated this problem on a national stage. Yet self-triage solutions, which provide actionable recommendations to users on what to do next, are poised to become a mainstay of the digital front door in healthcare. These are solutions [...]
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Press Release

Forrester Announces Pandemic Response Webcast Series 2020 For Indian Enterprises

May 20, 2020
Six complimentary webcast sessions will bring together nine Forrester global thought leaders New Delhi, May 21, 2020 – As COVID-19 upends business plans for 2020, it is imperative that firms adapt quickly to this new normal. Forrester today announced its Pandemic Response Webcast Series 2020, which features six complimentary webcasts held from June 2-11 and [...]
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Media Alert

Banks Must Build Emotion-Rich Relationships To Grow

May 18, 2020
For nearly a century, banks have had a great run. They’ve played an essential and highly visible role in people’s lives, and most have consistently made tidy profits as a result. Yet many customers think of banks as undifferentiated, and a fast-growing crop of disruptors is threatening bank brands’ relevance. The primary danger for banks [...]
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Press Release

Forrester Announces Asia Pacific Financial Services Webcast Week 2020

May 15, 2020
SINGAPORE, May 15, 2020 — Forrester today announced that its annual Financial Services Summit in Singapore will be delivered as a week-long virtual event from May 26 – 29 — Forrester’s Asia Pacific Financial Services Webcast Week 2020. This inaugural webcast series will comprise of complimentary keynote presentations and panel discussions featuring a total of twenty leading Forrester analysts and industry [...]
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Media Alert

Brands, It’s OK To Break Up With Social Media

May 14, 2020
In the last decade, social media has become a quagmire of marketers competing for consumers’ attention. Companies are the party crashers that social users never invited and are often clueless about what consumers want on social networks. Analyst Jessica Liu explains in her new report, “It’s OK To Break Up With Social Media”, why companies [...]
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Media Alert

COVID-19 Has Made Automation A Boardroom Imperative

May 13, 2020
As we emerge from the Coronavirus crisis, firms will undoubtedly look to automation as a way to mitigate the risks that future crises pose to the supply and productivity of human workers. The report “The COVID-19 Crisis Will Accelerate Enterprise Automation Plans” details how automation has been a major force reshaping work since long before the pandemic, and how it’s now taking on a new [...]
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Media Alert

How COVID-19 Affects Customer Expectations In China

May 8, 2020
For years, Chinese consumers have strongly correlated tech innovation with significant improvements in their quality of life. The COVID-19 crisis, which has shown how tech can serve customers in novel ways, has seemingly strengthened this relationship. However, we see signs that trust in certain technologies and their uses and owners is eroding, especially around data [...]
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Media Alert

New Research Revealed At Forrester’s SiriusDecisions Summit 2020 Shows Coronavirus Pandemic Is Accelerating Modern B2B Buying Behavior

May 7, 2020
Environmental factors are forcing a reliance on digital interactions, with 42% of B2B purchases now being made online  CAMBRIDGE, Mass., May 7, 2020 — Rapidly evolving environmental factors due to the coronavirus pandemic are driving profound changes in the behaviors of B2B buyers. This poses a risk to all B2B organizations unless they adapt quickly and [...]
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Media Alert

Forrester Research Reports 2020 First-Quarter Financial Results

May 7, 2020
Cambridge, Mass., May 7, 2020 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2020 first-quarter financial results and updated its financial outlook for the full year 2020. First-Quarter Financial Performance Total revenues were $106.3 million for the first quarter of 2020, compared with $100.6 million for the first quarter of 2019. Research [...]
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Media Alert

Governments Must Stop Privacy Abuses While Fighting The Pandemic

May 5, 2020
Government agencies like the National Health System (NHS) in the UK must enforce strong data governance to protect their citizens. The creation of the “COVID-19 datastore” — a centralized government database — means that the UK government, the NHS, and a group of tech companies are collecting, aggregating, and mining confidential and sensitive data of [...]
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Media Alert

Forrester: China To See A 14.7% Decline In Retail Sales In 2020, A Loss Of $658 billion

May 5, 2020
Forrester has published a new report which forecast that global retail sales will drop by US$2.1 trillion in 2020. China is the worst affected country in the Asia Pacific region, with US$192 billion of retail sales (excluding restaurants, automobile, and gasoline) lost from January to February 2020 as compared to the same period in 2019. We [...]
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Media Alert

Coronavirus: Addressing Mental Health And Workplace Strategies

April 30, 2020
Before the coronavirus pandemic, more than 200 million workdays were lost due to mental health conditions each year – the equivalent of $16.8 billion lost in employee productivity. As employees think about returning to work, they face uncertainty about what the new normal will look like. Employers must continue to offer mental health support to [...]
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