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Latest Press Releases

Press Release

Forrester Unveils Key Enhancements To The Forrester Wave™, An Iconic Guide For Tech Buyers

3 days ago
The enhanced capabilities enable buyers to make more informed purchasing decisions regarding tech and service providers  CAMBRIDGE, Mass., December 5, 2024 — Forrester (Nasdaq: FORR) today announced key enhancements to the Forrester Wave™, a comprehensive guide for buyers evaluating technologies and services in the marketplace. Available to Forrester Decisions and Forrester Market Insights clients, the updates simplify [...]
Press Release

Forrester: To Master B2B Buying Mayhem, Providers Must Prioritize Buyers’ Needs

4 days ago
More than 80% of buyers are dissatisfied with the provider they choose at the end of a purchase process  CAMBRIDGE, Mass., December 4, 2024 — According to Forrester’s (Nasdaq: FORR) The State Of Business Buying, 2024 report, tight budgets, AI’s influence in buying and selling, negative buying experiences, and long purchase cycles are further complicating the B2B [...]
Press Release

Schneider Electric Honored As Recipient Of Forrester’s 2024 Security & Risk Enterprise Leadership Award

November 14, 2024
CAMBRIDGE, Mass., November 14, 2024 — Forrester (Nasdaq: FORR) today announced that Schneider Electric has been named the 2024 recipient of its Security & Risk Enterprise Leadership Award. The firm is being honored for using its security, privacy, and risk management functions to build a trusted and resilient business, which is critical to fueling its long-term [...]
Press Release

Forrester Research Reports 2024 Third-Quarter Financial Results

November 5, 2024
CAMBRIDGE, Mass., November 5, 2024 — Forrester Research, Inc. (Nasdaq: FORR) today announced financial results for the third quarter ended September 30, 2024, with contract value (CV) at $315.2 million, down 5% compared with the prior year. “We continue to make strong progress with our product migration, and we are on track to exceed our [...]

Latest Media Alerts

Media Alert

Forrester’s 2024 North American Digital Experience Review: Banks Must Differentiate Their Mobile Banking Apps Better To Create Value For Customers

October 7, 2024
According to Forrester’s Digital Experience Review™: North American Mobile Banking Apps, Q4 2024 evaluation, consumers view North American banks’ mobile apps as largely undifferentiated. Mobile apps have become the channel of choice for tens of millions of banking customers. Currently though, 65% of US and 62% of Canadian banking customers, respectively, want to accomplish any [...]
Media Alert

Forrester’s 2024 European Digital Experience Review: Banks Should Prioritize Delivering More Secure And Inclusive Mobile Banking Experiences

September 5, 2024
According to Forrester’s Digital Experience Review™: Europe Mobile Banking Apps, Q3 2024, 85% of European online banking customers use mobile apps frequently. However, to optimize the mobile banking experience, European banks need to implement more robust fraud and security measures, focus on inclusion and accessibility to deliver customer value and earn trust, and deploy more [...]
Media Alert

Forrester: Aerial Drones, AI Chips, Sustainability Management, And Synthetic Data Among Additional Emerging Technologies To Watch In 2024 

September 4, 2024
Following its initial list of the top 10 emerging technologies for 2024, Forrester has released a new report, Ten More Top Emerging Technologies For 2024, which identifies additional technologies that can deliver tangible return on investment for firms over the next two years, including: Aerial drones. Unmanned aerial drones, which can fulfill commercial tasks like [...]
Media Alert

Forrester: US Agencies Are Currently Leading Generative AI Adoption

June 17, 2024
According to Forrester’s report, The State Of Generative AI Inside US Agencies, 2024, agencies that embrace genAI will better serve brands, keep up with competitors, and support employee creativity.  Forrester finds that US agencies lead the field in terms of genAI adoption: more than 60% of decision-makers report that their agency is already using genAI, [...]

Latest Media Coverage

Media Coverage

iStart – Customise vs Compose: The Differentiation Factor

October 31, 2024
iStart: Attending T&I Summit APAC, this outlet quotes Principal Analyst Leslie Joseph who suggests how the old build versus buy framework is based on outdated assumptions about software and digital business, while the real choice businesses currently face is customization or composing. Read the full story here. Read more from Leslie here.
Media Coverage

Fortune – “Boss Of Uber Rival Bolt Vows To Crack Down On Remote Work To Stop ‘Insanity Of People Working From Bali”

October 24, 2024
Fortune: VP & Research Director James McQuivey‘s 2025 Future of Work predictions insights about how the return-to-office war will escalate for a small, embattled group of CEOs included in article about Uber rival Bolt calling workers back to the office. Read the full article here. Read more from James McQuivey here.
Media Coverage

Netflix Announces Their Q3 2024 Earnings

October 18, 2024
VP, Research Director Mike Proulx shares his thoughts on how accelerating growth via advertising will be paramount to Netflix’s go-forward strategy following the company’s Q3 2024 earnings. Reuters : Netflix tops subscriber targets as ad-tier signups grow Financial Times: Netflix’s third-quarter revenue and subscriber numbers beat expectations Quartz: Netflix is set to hike prices and [...]
Media Coverage

Mint – “How The Quick Comm Brigade Sparked A Fall In Damani’s Blue Chip Stock”

October 15, 2024
Mint: VP & Research Director Ashutosh Sharma describes how online retail is accounting for nearly 5% of the overall retail market today and is expected to grow to 8% — or roughly $169 billion — by 2028. Sharma adds that quick commerce is set to play a major role in that growth. Read full article [...]

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