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The event will equip B2B marketing and sales leaders with actionable insights to embrace genAI and transform their revenue processes to maximise buyer value Forrester (Nasdaq: FORR) today announced the full conference agenda for its B2B Summit EMEA event being held in London and digitally on October 7–9, 2024. This year, B2B marketing and sales leaders are [...]

Bennett to utilize his expertise in leading successful public companies to drive contract value growth at Forrester  CAMBRIDGE, Mass., July 22, 2024 — Forrester (Nasdaq: FORR) today announced the appointment of Bob Bennett, a serial entrepreneur with extensive experience in leading profitable high-growth technology companies, to its board, effective immediately. Bob joins the board following the appointment of Cory [...]

The event will empower technology and data leaders to unleash high-performance IT to fuel business growth CAMBRIDGE, Mass., July 22, 2024 — Forrester (Nasdaq: FORR) today announced the full conference agenda for Technology & Innovation Summit North America 2024, being held in Austin, Texas, and digitally, September 9–12, 2024. The Summit merges two Forrester events — Data [...]

CAMBRIDGE, Mass., July 16, 2024 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its second-quarter earnings conference call at 4:30 p.m. ET on July 30, 2024.  The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for [...]

According to Forrester’s report, The State Of Generative AI Inside US Agencies, 2024, agencies that embrace genAI will better serve brands, keep up with competitors, and support employee creativity.  Forrester finds that US agencies lead the field in terms of genAI adoption: more than 60% of decision-makers report that their agency is already using genAI, [...]

According to Forrester’s 2024 Australia Customer Experience Index (CX Index™) Rankings, unveiled at the 2024 CX Summit APAC, the CX quality of most brands and agencies included in the study either flatlined or declined.  Based on a survey of more than 8,900 adults in Australia, Forrester’s Australia CX Index benchmarks the customer experience quality of [...]

According to Forrester’s ‘Global IT Services Market Forecast 2023-2028’, global IT service industry spend will reach $2 trillion in 2028. However, despite forecasted growth, IT service firms will face several challenges in the next few years.   Key findings include:  Growth will be substantial, with the IT service industry averaging 4.6% annual growth. Growth will be [...]

Forrester’s report, The State Of Global Business Buyer Trust In 2024, reveals that strong trust in an organization is essential and often determines purchase intent. However, business leaders often struggle to understand how to create trust and how it influences the buying decision process. Forrester identifies seven levers of trust: accountability, competency, consistency, dependability, empathy, [...]

Financial Times: Principal Analyst Kelsey Chickering describes how LinkedIn must think beyond being a place for jobs and applications to resonate more strongly with users. must make its platform can tackle slow revenue growth. Read the full article here. Read more from Kelsey here.

Following news of cybersecurity vendor CrowdStrike’s faulty software update creating global disruptions, Principal Analyst Allie Mellen and VP, Principal Analyst Andras Cser comment on the outage. Associated Press: How a faulty CrowdStrike update crashed computers around the world The Wall Street Journal: “Why the Old Reboot Trick Won’t Work This Time” Financial Times: “Companies around the [...]

VP, Research Director Mike Proulx offers insights about Netflix’s latest earnings. Associated Press: Netflix’s subscriber and earnings growth gather more momentum as password-sharing crackdown pays off U.S. News & World Report: “Netflix’s Subscriber and Earnings Growth Gather More Momentum as Password-Sharing Crackdown Pays Off” Le Figaro: “Netflix gains eight million subscribers in the second quarter [...]

Business Insider: Senior Analyst Alvin Nguyen addresses the benefits and challenges of AMD embracing an open-source approach, as the company challenges Nvidia in the AI chip wars. Read the full article here. Read more from Alvin here.