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CAMBRIDGE, Mass., April 16, 2024 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its first-quarter earnings conference call at 4:30 p.m. ET on April 30, 2024.  The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for [...]

At B2B Summit North America, the leading event for B2B marketing, sales, and product leaders, award recipients will share how cross-functional alignment is fueling their company’s growth CAMBRIDGE, Mass., April 4, 2024 — Forrester (Nasdaq: FORR) will recognize Verizon Business, DDI, and ADP as the 2024 recipients of its B2B Return On Integration (ROI) Honors [...]

Izola empowers Forrester’s clients to make progress on their top initiatives faster, with trusted answers based on relevant research and insights  CAMBRIDGE, Mass., April 3, 2024 — Forrester (Nasdaq: FORR) today announced the availability of its generative AI tool, Izola, for all Forrester Decisions clients. As genAI fundamentally reshapes the way individuals interact with information, [...]

Awards recognise B2B organisations that fuel revenue growth through strong marketing, sales, and product alignment LONDON, April 2, 2024 — Forrester (Nasdaq: FORR) today opened calls for nominations for its 2024 B2B Return On Integration (ROI) Honours and B2B Programmes Of The Year (POY) Awards. These awards will recognise B2B organisations based in Europe, Middle [...]

Forrester’s report, The State Of Global Business Buyer Trust In 2024, reveals that strong trust in an organization is essential and often determines purchase intent. However, business leaders often struggle to understand how to create trust and how it influences the buying decision process. Forrester identifies seven levers of trust: accountability, competency, consistency, dependability, empathy, [...]

According to Forrester’s European Banking Trust, 2023, banks in France, Italy, Spain, and the UK continue to face low levels of customer trust in 2023. The majority of banking brands in France, Italy and Spain had a ‘weak’ average customer trust score – with the UK the only country out of the four to receive [...]

Forrester has already identified the 10 most important emerging technologies for 2023. In a new report, Ten More Top Emerging Technologies For 2023, there are additional emerging technologies that enterprises should be aware of — four of which will deliver benefits to most firms in the next two years. These include: Autonomous vehicles. These technologies [...]

According to Forrester’s The US Federal Customer Experience Index Rankings, 2023, the federal government is still not providing customer experiences that are comparable to the private sector. Despite federal agencies’ focus on improving digital customer experience (CX), they lag in both physical and hybrid CX and deliver uneven experiences across channels and demographic groups. Key [...]

Le Monde: VP, Principal Analyst Thomas Husson discusses how Satya Nadella’s 10 years at Microsoft has taken the company to a new dimension, especially with regards to the cloud and AI. Read the full article here. Read more from Thomas here.

The Guardian. VP, Principal Analyst Thomas Husson discusses Apple’s latest earnings in an interview. Read the full article here. Read more from Thomas here.

The Register: VP, Principal Analyst Charlie Dai offers his perspective about both current investments and current progress being made in the field of quantum computing.  Read the full article here. Read more from Charlie here.

Financial Times: Principal Analyst Lee Sustar offers perspective on Microsoft and Alphabet’s latest earnings in an interview, describing how the tech giants’ customers are in “buy AI now, figure out if it works later” mode. Read the full article here. Read more from Lee here.