Newsroom

CAMBRIDGE, Mass., August 6, 2026 — Forrester (Nasdaq: FORR) has finalized a $5.7 million agreement with the United States Department of the Air Force (DAF) — which includes the US Air Force and US Space Force — to provide more than 2,300 DAF personnel with direct access to Forrester’s research and advisory services.  The agreement supports the US federal government’s continued push toward enterprisewide modernization and AI-enabled decision-making by broadening the DAF’s access to trusted insights, reducing contracting complexity, [...]

The firm is being honored for using AI to transform marketing across the APAC region SINGAPORE, August 6, 2026 — Forrester (Nasdaq: FORR) today announced that Fortinet is the Asia Pacific winner of its B2B Marketing AI Impact Award, given to organizations that apply AI successfully to improve marketing performance and deliver measurable business results. [...]

Singtel, CLP Power, Nan Shan Life Insurance, DBS Bank, and Grab recognized for leveraging technology to successfully drive business impact SINGAPORE, August 4, 2026 — Forrester (Nasdaq: FORR) today announced that Singtel is the winner of its 2026 Technology Strategy Impact Award for Asia Pacific; CLP Power and Nan Shan Life Insurance Co., Ltd. are [...]

CAMBRIDGE, Mass., July 30, 2026 — Forrester Research, Inc. (Nasdaq: FORR) today announced financial results for the second quarter ended June 30, 2026, with contract value at $283.2 million, down 3% compared with the prior year. “We delivered revenue, margin, and EPS above consensus, are seeing accelerated adoption of Forrester AI, and saw the ongoing [...]

Westpac Dominates Australian Mobile Banking For The Third Consecutive With Tailored Digital Experiences   SYDNEY, 30 September 2025 — A new Forrester (Nasdaq: FORR) report reveals that while Australian banks have improved their mobile app experiences, most still don’t provide personalized digital experiences or tools that help customers manager their long-term financial health. According to Forrester’s 2025 Financial Services Banking Survey, 69% of Australian online adults used a mobile banking app in the past month, making [...]

According to Forrester’s Digital Experience Review™: North American Mobile Banking Apps, Q4 2024 evaluation, consumers view North American banks’ mobile apps as largely undifferentiated. Mobile apps have become the channel of choice for tens of millions of banking customers. Currently though, 65% of US and 62% of Canadian banking customers, respectively, want to accomplish any [...]

According to Forrester’s Digital Experience Review™: Europe Mobile Banking Apps, Q3 2024, 85% of European online banking customers use mobile apps frequently. However, to optimize the mobile banking experience, European banks need to implement more robust fraud and security measures, focus on inclusion and accessibility to deliver customer value and earn trust, and deploy more [...]

Following its initial list of the top 10 emerging technologies for 2024, Forrester has released a new report, Ten More Top Emerging Technologies For 2024, which identifies additional technologies that can deliver tangible return on investment for firms over the next two years, including: Aerial drones. Unmanned aerial drones, which can fulfill commercial tasks like [...]

BBC News: Following Meta earnings, Mike Proulx discusses how the company’s aggressive AI spending is shaping investor expectations and the long-term platform race. Read the full article here. Read more about Mike here.

Reuters: Following news that Apple briefly reached a $5 trillion market value, Dipanjan Chatterjee comments on the new iPhone leasing program, explaining how it reinforces Apple’s customer-centric strategy. Read the full article here. Read more about Dipanjan here.

Bloomberg: Kate Leggett’s report, The Quantitative Employment Impact Of AI On Customer Service Jobs, is referenced in this coverage of how AI is changing customer service employment. Read the full article here. Read more about Kate here.

The Wall Street Journal: Discussing that Paramount has agreed to postpone the closing of its Warner Bros. Discovery merger until 2027, Mike Proulx explains that prolonged regulatory scrutiny creates strategic uncertainty at a time when media companies are already navigating significant market disruption. Read the full article here. Read more about mike here.