Get Stakeholders Excited About CX

Discover how to win support from executives and stakeholders by tying CX initiatives to topline business goals.

Featured Blogs & Podcasts


Drive Profitable Growth And Deliver Value Through Digital

While APAC firms understand that digital is a business imperative, many struggle to measure digital’s impact. Forrester's new service for digital business and strategy leaders in Asia Pacific can help.

B2B Firms: Adopt A Bespoke Approach When Collecting Feedback From Large, Complex Clients

B2B firms work hard to build relationships with their clients. Yet the way they collect feedback and measure CX can undermine that work.

Forrester Launches Forrester Decisions for Digital Business & Strategy


Encore Presentation — Avoid The Chatbot How-Can-I-Help-You Problem

The problem with chatbots can be summed up in one question: “How can I help you?” This question sets the expectation that a chatbot will be as helpful as a human agent, which isn’t true. But don’t scrap all your chatbots. Instead, invest in experience design, says VP, Principal Analyst David Truog on this episode of What It Means.

AI Insights

AI has the potential to fundamentally change how work gets done. Read Forrester’s latest insights and perspectives on AI here.


Put Your Computer Vision Models In “The Matrix” With Synthetic Data

Rowan Curran 7 days ago
As artificial intelligence charges forward on many fronts, computer vision continues to be one of the most, if not the most, critical method of connecting the real and digital worlds. Computer vision is now well out of niche implementations and use cases and has mass-market appeal across industries and applications. Despite its usefulness, computer vision […]

If You Can Say It, You Can See It: Dall-E And You

William McKeon-White June 22, 2022
Or, “How a natural language image generation AI used as a meme generator by social media may impact your business.” Welcome To The Future — It’s Got AI-Generated Art Let’s play a quick game. Which of the below images were made by an AI system generating images based on word prompts? Let’s pretend you guessed […]

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Learn the eight key aspects of an AI-first data strategy.

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