Featured Insights
‘Tis The Season For Consumers To Still Not Buy On Social Media
Gen Z loves social media. But do they make purchases there? No. Or at least not yet. According to Forrester Social Technographics® data, social media marketing is powerful but that power is still concentrated at the top of the sales funnel.
When Trains Start Running Late: Japan’s Digital Awakening
As a cohort, Japanese companies have been slow to step into the digital era. But there are signs that digital transformation is coming, spurred on by the country’s deeply engrained culture of customer obsession.
If You’re Not Prioritizing Employee Experience Improvement, You’re Doing It Wrong
There is ample evidence that improving employee experience leads to better business results. The problem is that most companies take the wrong approach to improving EX by focusing on outcomes rather than root-cause factors. But there is a better way.
GDPR: The Coming Global Standard
GDPR seemed to promise chaos at the dawn of May 25, but we haven’t seen much yet. Senior Analyst Enza Iannopollo explains the lack of major headlines — and why you can’t be lulled into a false sense of security.
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