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Transform Your Personalization Strategy At Forrester’s Consumer Marketing Forum

Where are you on your company’s journey to personalize the customer’s experience? Are you one of the 89% of digital businesses that are investing in personalization – companies like Coca-Cola, Fabletics, Netflix, Sephora, USAA, and… Read the post

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Forrester works with business and technology leaders to develop customer-obsessed strategies that drive growth.

The customer-obsessed blueprint

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Customer dynamics

Design principles

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Operating model

Anticipate changing customers and become a customer-led, insights-driven, fast, and connected organization that delivers differentiated experiences. Forrester’s operating model for customer obsession will help you win in the age of the customer.

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Consumer Marketing 2018

From Crisis To Confidence

New York | April 5–6, 2018

Data insights

Corporate character

52% of consumers now consider company values when making a purchase.

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Banks and bots

55% of financial services firms have implemented virtual assistants, or plan to do so.

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Benchmark your CX

Get an exclusive look at the 2017 CX Index results and how to create breakaway CX.

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