Predictions 2021: Accelerating Out Of The Crisis

In 2020, the impossible happened over and over. Companies overcame seemingly insurmountable challenges by employing technical agility and deep customer understanding.

That spirit will define 2021: Top companies will invest in adaptability, customer-obsession, and technology-fueled experiences. Download our guide to 2021’s critical business and technology trends.

Featured Blogs & Podcasts


Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms

COVID-19 has accelerated the digital next normal for B2B sales. What lies ahead? Read an overview of our 2021 B2B sales predictions.
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Predictions 2021: Automation Becomes A Business Imperative

In less than a year automation moved from a long-term goal to a short-term necessity. FInd out what Forrester predicts for the automation market in 2021.
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Explore The Predictions 2021 Hub

Discover what awaits your business in the coming year with our complimentary library of resources on topics from advertising to edge computing.

Predictions 2021: B2C Marketing Goes Local And Retention-Based

B2C marketing in 2021 will take a decided turn toward retention and localization. Read on to discover how B2C marketers will adjust in the face of a post-pandemic world.


Future Fit Technology: The CIO’s New Path Forward

In an era of systemic uncertainty, Forrester’s future fit technology model provides a blueprint for IT leaders seeking new ways forward. In this episode, we dig into the future fit model with Vice Presidents Bobby Cameron and Allen Bonde.
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Discover The Dynamics That Will Shape The Year Ahead


Predictions 2021: Insurers Find Opportunity Amid Chaos

Jeffery Williams 1 day ago
As insurers contend with an unpredictable virus and its economic consequences, promising pathways to prosperity will reveal themselves.
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Predictions 2021: Software Developers Face Mounting Pressure

Jeffrey Hammond 1 day ago
As executive teams put more pressure on internal teams to speed digital transformation in 2021, how will software developers respond? Find out in our 2021 predictions for software development.
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Predictions 2021: Accelerating Out Of The Crisis

In 2021, top brands will accelerate out of the crisis and into a dynamic new future. Download our guide to 2021.

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