B2B Summit North America

Discover bold, research-backed insights to prepare for the future. Learn actionable best practices to improve what you’re doing today. Explore our 100 track sessions across B2B marketing, sales, and product to help accelerate your growth and success.

Featured Blogs & Podcasts

Blog

Top Design Projects Of 2021: What They Are Versus What They Should Be

Are you investing your design efforts in the right place? Are you wondering if your company is really designing in ways that attract and create more loyal customers? Learn what could be standing in your way.
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Blog

2021 Brings New Security Challenges And Regulations For European CISOs

Learn three key shifts European CISOs are making to address the COVID-19 pandemic and new regulations.
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Predictions 2021

Webinar

Predictions 2021 For EX Leaders

In this complimentary webinar hosted by VP and Research Director Matthew Guarini and Principal Analyst David Johnson, you’ll discover the work-from-anywhere, technology-fueled future of employee experience.

0 %

of US employees will work from home permanently post-pandemic. 

Podcast

What’s The Role Of Vaccine Passports In The Return To Work?

As many businesses prepare to return to in-person working, they are exploring the use of vaccine passports. Learn the benefits and risks of this strategy from Principal Analyst Heidi Shey and VP and Research Director Daniel Hong.
Listen Now
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Customer Experience Insights

Customer experience is a key driver of loyalty, satisfaction, and revenue. Mastering it is a complex and ever-changing proposition. Forrester’s insights aid organizations to succeed with customer experience.

Blog

Digital Accessibility Enters The Spotlight As A Business Priority

Gina Bhawalkar 5 days ago
When the COVID-19 pandemic struck, in many cases making digital the only channel through which customers could interact with brands, Forrester saw a significant uptick in inquiries related to accessibility, mostly from companies getting serious about accessibility for the first time. The pandemic served as a wake-up call not just about the importance of digital […]
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Blog

CMOs At Sustainable Brands Are Bold

Thomas Husson 6 days ago
In my recent report, “Embrace The Green Business Opportunity,” I demonstrated how new entrants and innovative brands, especially in Europe, are disrupting the status quo and becoming profitable sustainable businesses. This is not just about the iconic Patagonia, but also about Allbirds, Arcadia Power, Backmarket, BlaBlaCar, C’est qui le Patron?!, Ecotone, Enfuce, Frosch, Imperfect Foods, […]
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Connected Experiences. Inform. Integrate. Grow.

A more connected experience is possible. Learn more at CX North America, Forrester’s must-attend event for CX practitioners.

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