Data Strategy & Insights

To glean actionable business insights from mountains of data, you have to empower your teams with the tools and knowledge they need. Join Forrester analysts, industry speakers, and other data and analytics practitioners for our Data Strategy & Insights North America live virtual event October 13-15.

Featured Blogs & Podcasts


Three Consumer Changes Will Define The Future Of How We Buy

The pace of consumer behavior change has clicked into another gear this year as a result of the COVID-19 pandemic. Learn how three of these trends will transform buying for the foreseeable future.
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Designing For Confidence: Good For Business And Good For People

The main priority for CX design has changed as a result of the pandemic. Analyst Andrew Hogan explains how.
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Discover More Of Forrester's Research

Explore frameworks, methodologies, surveys, and reports relevant to your business challenges.

Customer Obsession And The CEO

Getting to customer obsession is a complex, all-in effort that is more of a cause than a program. It flows directly from the heart of an organization — it’s about how you behave and what you value.


The “Next Normal” For Sales Will Be Data-Driven

As sales leaders plan for 2021, leaning into data and insights will be key to success. Vice President and Research Director Mike Pregler explains why and dives into other action items for sales leaders in this week’s episode.
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B2B Sales Leaders: Improve Your Effectiveness


Use Science to Improve Sales Team Productivity and Build a “Seller-Friendly” Culture

A fundamental approach to solving sales productivity challenges is to understand where reps invest their most precious asset — their time — and to address sales rep efficiency. Understanding why reps are spending time on non-productive tasks, and then freeing up that time so they can spend more time selling is a data-driven approach.
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Cadence Optimization Is a Sales Rep Prospecting Superpower

Follow three steps to improve the effectiveness of your prospecting teams, and leverage AI to enhance your sales reps' ability to connect with buyers.
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Sales Activity Study

Identify productivity roadblocks for your sales reps and start paving the way to greater efficiency.

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