Predictions 2019: Live

Forrester thought leaders share insight into topics including the evolving role of the CMO and CIO, digital transformation, customer and employee experience, Zero Trust security, artificial intelligence and more.

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Featured Insights


Blockchain And GDPR: Not Mutually Exclusive But Can Be A Toxic Blend

While GDPR poses certain challenges to distributed ledger technologies, it doesn’t make them obsolete or unviable. Here are six things to consider with your blockchain strategy.

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China Takes The Moonshot Advantage

The China National Space Administation disrupted its competitors by landing on the dark side of the moon. What’s that have to do with business? James Staten makes some thoughtful points to bring us back down to earth.

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Autonomous Testing Is Like Autonomous Driving: The AI Needs Human Assistance

Explore the five levels of testing automation. Which ones can start augmenting your business now and which ones remain fantasy?

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Lessons From CES 2019: Consumer Technology Drives Brand Experience

Consumers have more tech at their disposal than ever before. And it has fundamentally changed how they experience brands. VP & Principal Analyst Dipanjan Chatterjee discusses the latest from CES 2019 and why marketers must understand the impact of consumer tech.

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April 2–3 • New York

Beyond The Direct-To-Consumer Revolution

Join us for Consumer Marketing 2019.


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