Featured Blogs & Podcasts
Why Citi’s $500M Mistake Is Really A Design Debt Interest Payment


Inside The Black Box: Designing Sensors To Decode B2B Buying Signals
Becoming a customer-obsessed organization requires change — it requires being bold.
Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership, strategy, and operations.
How Customer Service Will Evolve In 2021

CIO Insights
Read Forrester’s latest CIO insights on how to balance innovation with practicality, big data with privacy, and the promise of emerging technology with the related risks.
Three Key Ways To Future-Proof Your IT Strategy
GameStop Could Happen To You, So Prepare For It Now
Entering The New Normal
Struggling to determine the long-term impact of the pandemic? This guide outlines the five most pressing pandemic-related shifts business and IT leaders must consider moving forward.

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