Featured Insights
Predictions 2019: Financial Services Firms Shift Their Focus To Operational Efficiency
The halcyon days for financial services are coming to an end. Threats to economic stability are rising and 2019 will show which firms learned from the Great Recession, and which ones are doomed to repeat potentially fatal mistakes.
Shifting From IT Cost To Value: Making Federal TBM A Reality
Federal IT is a never-ending balancing act. Join Forrester’s government and TBM experts as they discuss the critical steps necessary to understand the investments in IT and BT (business technology) relative to other functions in the organization.
Predictions 2019: Consumer Power Pushes Marketers To Better Data and Experiences
Brands fumbled in 2018. Poor experiences and haphazard attempts to go viral on social media displeased today’s empowered customers. But in 2019, marketers can do better by using data and staying true to their values.
The Algorithm of You: Data & Strategy Insights 2018 Preview
Brands’ recklessness has marred algorithms’ success. Customers are fed up with data privacy breaches and “creepy” personalization. And soon they’ll rebalance the internet. Get the full story at Data & Insights 2018. Get a preview on this week’s podcast.
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