Featured Insights
Introducing Forrester’s Consumer Energy Index: A Formula For Consumer Innovation Readiness
Will consumers embrace your brand’s innovations or simply shrug? Forrester’s Consumer Energy Index measures consumers’ openness to your newest offerings. Learn more.
Blockchain and Supply Chain
Supply chains have grown increasingly complex, crisscrossing the globe. Firms have struggled to maintain visibility and security. But blockchain could change that. Learn how.
Take A Stand For Consumer Privacy: The Anti-Surveillance Economy
Consumer data misuse has lit up the headlines and eroded trust. From the ashes of these corporate scandals will rise a new industry: the anti-surveillance economy. Read what this means for companies that monetize consumer data.
Marketers, Challenge False Assumptions To Truly Win Fans
With good intentions, marketers have made wrongful assumptions about what customers want, corroding consumer trust. Hear VP and Group Director Melissa Parrish explain how marketers succeed by valuing their customers’ voices on this episode of What It Means.
Reinvent Your Security Strategy With Zero Trust
Just as your business becomes increasingly data-centric, so must your security strategy and architecture.
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