The fate of companies in 2018

Discover which market dynamics will have the greatest impact on your business this year and beyond—and how you can respond to them faster.

Register for our online event


More free on-demand webinars

PRIVACY, SECURITY & RISK

Kicking Off The New Year With A MELTDOWN

What an interesting start to the year. I didn’t expect the year to kick off with it raining iguanas in Florida, a gas pumping crisis in Oregon, or the discovery and release of two… Read the post





More from Forrester Blogs

See all posts


Forrester works with business and technology leaders to develop customer-obsessed strategies that drive growth.

The customer-obsessed blueprint

Created with Snap

Customer dynamics


Design principles

Created with Snap

Operating model

Anticipate changing customers and become a customer-led, insights-driven, fast, and connected organization that delivers differentiated experiences. Forrester’s operating model for customer obsession will help you win in the age of the customer.

Get Started

Consumer Marketing 2018

From Crisis To Confidence

New York | April 5–6, 2018

Data insights

Corporate character

52% of consumers now consider company values when making a purchase.

Get to know your customers »

Banks and bots

55% of financial services firms have implemented virtual assistants, or plan to do so.

Explore tech market insights »

Benchmark your CX

Get an exclusive look at the 2017 CX Index results and how to create breakaway CX.

Watch the webinar »


What It Means: A Forrester podcast

The future of marketing (live)

Listen now