CIOs and the Future of IT

Forrester CEO George Colony outlines a road map for CIOs to drive their company’s digital strategy and to become overseers for all business technology.

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CUSTOMER-OBSESSED MARKETING

Marketing Innovation Starts And Ends With Customer Obsession

Despite all the monumental changes to technology and media that afford marketers the capabilities to build emotion-rich customer relationships, they frequently struggle to rise above roles as brand despots or sales vassals. But don’t blame… Read the post





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