Background shape 1 Copy 21 Created with Sketch.

Winning The New B2B Buyer

The B2B buyer-vendor power dynamic has shifted. Learn what’s driving change in buyer behavior and how to deliver experiences that build engagement and trust.

Download The Guide

Featured Insights


Fill Your Pipeline To Fuel Your Revenue Engine

Today’s sales pipeline shortages may be tomorrow’s missed revenue goals. Discover how to keep the pipeline filled to drive stronger results.

Register Now

How The COVID-19 Crisis Will Impact Marketing Spend Between Now And 2022

The COVID-19 crisis has upended CMO priorities and budgets. Wondering what to plan for now? Read our forecast.
Read More

Think Adaptive For The 2020s

In 2020 successful businesses will focus on proactively adapting and shape-shifting as events unfold. Forrester's adaptive strategy provides a framework for short-term and long-term success.
Read More

What B2B Buyers Want

Today’s B2B buyers don’t want to be treated as targets but instead, as equal partners. On this week’s episode of What It Means, Principal Analyst Steven Casey and VP, Principal Analyst Lori Wizdo discuss what’s driving the shift and how B2B marketers and sellers can adapt their strategies to win these buyers.
Listen Now

Statement on COVID-19

Read our most up to date policies and procedures related to the coronavirus.

Read More

CX North America 2020

Join this virtual experience for three days of innovative customer experience and marketing thought, tech, and strategy.

What It Means: A Forrester Podcast

Understand the major changes impacting executive priorities.

Ready to speak with Forrester?

Fill out the form, and we will contact you.

Thanks, we will be in touch soon. In the meantime please subscribe to our insights.