Amazon wants to win everywhere
The Amazon/Whole Foods sale signals retailers must go on the offense — or risk fading away.
Forrester works with business and technology leaders to develop customer-obsessed strategies that drive growth.
The customer-obsessed blueprint
Customer dynamics
Design principles
Operating model
Anticipate changing customers and become a customer-led, insights-driven, fast, and connected organization that delivers differentiated experiences. Forrester’s operating model for customer obsession will help you win in the age of the customer.
The time is now — to win in the age of the customer. (0:56)
