CX Lacks Human Connection
The 2018 CX Index highlights a staggering, universal trend: customers do not feel their loyalty is rewarded.
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CUSTOMER-OBSESSED MARKETING
Forget Everything You Think You Know About Marketing Planning
What’s the first thing that comes to mind when you think about marketing planning? An annual rite of corporate governance? A forced march of endless meetings and spreadsheets? Guessing what your customers will want and… Read the post
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Forrester works with business and technology leaders to develop customer-obsessed strategies that drive growth.
The customer-obsessed blueprint
Anticipate changing customers and become a customer-led, insights-driven, fast, and connected organization that delivers differentiated experiences. Forrester’s operating model for customer obsession will help you win in the age of the customer.
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Privacy & Security 2018
Conquer Fear: Champion Privacy And Secure Your Customers’ Future
Washington, D.C. | September 25–26, 2018
Data insights
Corporate character
52% of consumers now consider company values when making a purchase.
Banks and bots
55% of financial services firms have implemented virtual assistants or plan to do so.
The future of organizations
Organizational design has aged out. Rethink what an organization is and how it works.
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