The Next Tech Revolution

Learn about the top emerging technologies that will transform your firm’s customer experience and drive speed and agility.

Forrester works with business and technology leaders to develop customer-obsessed strategies that drive growth.

The customer-obsessed blueprint

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Customer dynamics

Design principles

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Operating model

Anticipate changing customers and become a customer-led, insights-driven, fast, and connected organization that delivers differentiated experiences. Forrester’s operating model for customer obsession will help you win in the age of the customer.



The time is now — to win in the age of the customer. (0:56)



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