The New Normal For Technology Leaders In Europe

Technology leaders seeking a post-pandemic tech strategy now have the blueprint they need. Learn about the future fit technology model in this upcoming webinar.

Featured Blogs & Podcasts


Why Citi’s $500M Mistake Is Really A Design Debt Interest Payment

Bad user interface design cost Citi $500M in a painful example of how poor UX affects business results. It’s rarely as dramatic as a single $500M incident — at most companies, poor UX causes a steady drumbeat of avoidable mistakes that cost time and money.
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Inside The Black Box: Designing Sensors To Decode B2B Buying Signals

Moving from click-based engagement to real-time buyer enablement requires a change in approach. You likely already have signal-detection capabilities — the challenge is fine-tuning and scaling them.
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Bold At Work

Becoming a customer-obsessed organization requires change — it requires being bold.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership, strategy, and operations.


How Customer Service Will Evolve In 2021

The upheavals of 2020 forced customer service organizations to rapidly shift their operations. But which changes will become permanent? Explore the future of customer service in this episode of What It Means with VP, Principal Analyst Kate Leggett and Principal Analyst Ian Jacobs.
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CIO Insights

Read Forrester’s latest CIO insights on how to balance innovation with practicality, big data with privacy, and the promise of emerging technology with the related risks.


GameStop Could Happen To You, So Prepare For It Now

Fiona Mark 1 day ago
If you were watching GameStop (among others) thinking that your organization would not be victim to groups of organizers, you may want to think again. This is not a one-off incident. Earlier this summer, K-pop fans mobilized via TikTok to claim tickets to a Trump campaign rally they had no intention of attending to artificially […]
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The Future Of Work Is All About Changing Your Management Culture

Dan Bieler 2 days ago
An innovative management culture provides a strong purpose, creates diverse and cross-functional teams, focuses on the customer as the center of business activity, and embraces transparent communication with the organization.
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Entering The New Normal

Struggling to determine the long-term impact of the pandemic? This guide outlines the five most pressing pandemic-related shifts business and IT leaders must consider moving forward.

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