Is Your Tech Ready For Customer Obsession?

Forrester’s latest guide outlines the four key strategies that will set you on the road to a customer-obsessed technology strategy. Learn how you can adapt your technology portfolio to better win, serve, and retain customers now and in the future.

Featured Blogs & Podcasts


Five Productivity Obstacles Sales Organizations Need To Overcome

Improving reps' productivity is a key priority for many sales leaders. The first step to achieving this is to truly understand the productivity obstacles today’s sales teams face.
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How New Digital Analytics Funding Will Improve Design

Digital analytics will become a more powerful force in design, as recent consolidation in the interface experience analytics technology space indicates. Learn more.
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Leaders benefit by building more sustainable organizations.

Sustainability-focused companies have better financial results relative to their peers and investors are doubling down on sustainable investments. Bring sustainability initiatives to the forefront of your business strategy.


The Pandemic’s Lasting Impact On Employee Engagement

The pandemic highlighted the value of effective employee engagement. But what now? VP, Principal Analyst Thomas Husson and Principal Analyst David Johnson discuss the future of employee engagement.
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Marketing Strategy Insights

A sound marketing strategy enables marketing to deliver on business objectives. Read our insights for developing a long-term marketing strategy that sets a clear course of action and drives results.


Be Early, Be Empathetic: How To Show Your Customers The Value Of Participating In A Forrester TEI

Sam Sexton 41 mins ago
Since most TEIs involve multiple anonymous interviews, access to a TEI case study presents a rare chance for your customers: They can read about how other organizations — possibly even their competitors — dealt with the same problems they have and how they made use of your solution.
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Four Common Strategy Mistakes B2B Marketing Leaders Make

Jennifer Ross April 20, 2021
At a time when many firms are trying to regain their footing or set a new course, having a clear, comprehensive marketing strategy that supports the business’s future vision is critical. Avoid these common missteps.
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Does Your B2B Marketing Strategy Drive Business Results?

Build a durable marketing strategy that delivers clarity and business value in a fast-changing climate. Explore our marketing strategy content for B2B CMOs.

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