Featured Blogs & Podcasts
Blog
How B2B CMOs Can Respond To Their CEOs’ Need For Certainty
Now more than ever, B2B marketing leaders need a clear strategic vision that drives their companies' growth agenda. Learn how to create an actionable marketing strategy — and join us at B2B Summit North America to dive even deeper.
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Blog
Take Security To The Zero Trust Edge
Senior Analyst David Holmes introduces Forrester’s new model for security and networking services.
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Becoming a customer-obsessed organization requires change — it requires being bold.
Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership, strategy, and operations.
Podcast
Reaching Beyond Delight In Customer Journeys
Customer experience professionals often believe that delight is the ultimate emotional goal of every customer journey. In this episode of What It Means, VP and Principal Analyst Joana de Quintanilha explains how a wider understanding of emotion drives more-effective customer journeys.
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Statement on COVID-19
Read our most up to date policies and procedures related to the coronavirus.
CIO Insights
Read Forrester’s latest CIO insights on how to balance innovation with practicality, big data with privacy, and the promise of emerging technology with the related risks.
Blog
Seize The Moment To Become A Future Fit Tech Leader
The recent World Economic Forum 2021 Global Risks Report strongly highlights the knock-on effects that tech leaders will face, such as IT infrastructure breakdown or tech governance and cybersecurity failure, with adverse tech advances as an existential threat in the long term (five to 10 years). This new normal will usher a series of shifts […]
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Blog
Forr The Planet: Sustainability Interview Series
Photo by Abhijit Sunil Atos In my research pursuit of technology sustainability, I have spoken to many technology and business leaders around the world about their sustainability initiatives. Occasionally, I encounter someone doing something special in this important business quest. I hope to interview as many of them as I can and share their insights […]
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Entering The New Normal
Struggling to determine the long-term impact of the pandemic? This guide outlines the five most pressing pandemic-related shifts business and IT leaders must consider moving forward.
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