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The Future Of B2B Buying: How Should Sales Organizations Adapt?

B2B buying habits are quickly evolving. Sales leaders who understand these changes and can adapt to delight the buyer will come out ahead.

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Featured Insights


The Future Of Financial Brands: Less Financial, More Brand

The crisis in financial services is not just that most banks don’t get relevance and relationship right. It’s that most of the leading consumer brands eyeing the financial space do.
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How To Adjust Your Tech Budget To Survive Or Thrive In The Pandemic Recession

As firms emerge from the coronavirus pandemic, they need to realign tech spending to match post-pandemic priorities. Here are some tools and insight that can help.
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Dependability Demands Of Your VDI Infrastructure Are Skyrocketing

The rush to scale up virtual desktop infrastructure doesn't mean you should abandon risk management. Get three tips for IT continuity risk planning.
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The Future Of Work Starts Now

The coronavirus pandemic has dramatically accelerated many of the trends that will define the future of work. In this episode of What It Means, Vice Presidents and Principal Analysts James McQuivey and J. P. Gownder discuss the four “shocks” that will shape the future of work and how their timelines have shifted up.
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Winning The New B2B Buyer

The B2B buyer-vendor power dynamic has shifted. Learn what's driving deep change in buyer behavior and how to deliver experiences that build engagement and trust.

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