Featured Blogs & Podcasts
Blog
Solve Customer Mysteries With Quantitative And Qualitative Investigation
Most companies fall short of cracking the mystery of their customers because of a siloed approach to customer understanding. Discover how to break through by uniting quantitative and qualitative research methods.
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Blog
Let’s Refocus Industrial IoT Software Platforms On The Things
At Forrester we're refining our definition of what an industrial IoT software platform is while introducing a new term to address broader requirements and use cases.
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Customer Obsession Has Never Been More Important
According to our data, customer-obsessed organizations grow revenue, profits, employee engagement, and retain customers at more than twice the rate of other firms. Yet only 8% of firms are actually customer obsessed.
How customer obsessed are firms today?
Source: Forrester’s The State Of Customer Obsession 2021
Podcast
What Is A CX Tech Portfolio?
A customer experience (CX) technology portfolio is both a select set of tools and almost everything your organization uses. Principal Analyst TJ Keitt unravels this paradox and explains how CX professionals can best navigate the tech landscape.
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Statement on COVID-19
Read our most up to date policies and procedures related to the coronavirus.
Customer Experience Insights
Customer experience is a key driver of loyalty, satisfaction, and revenue. Mastering it is a complex and ever-changing proposition. Forrester’s insights aid organizations to succeed with customer experience.
Podcast
What Is A CX Tech Portfolio?
A customer experience (CX) technology portfolio is both a select set of tools and almost everything your organization uses. Principal Analyst TJ Keitt unravels this paradox and explains how CX professionals can best navigate the tech landscape.
Listen Now
Connected Experiences. Inform. Integrate. Grow.
A more connected experience is possible. Learn more at CX North America, June 7 – 9, Forrester’s must-attend event for CX practitioners.
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