Breakthrough Or Bust: Understand And Master Consumer Energy

Forrester’s Consumer Energy Index tracks the underlying forces that compel consumers toward or away from a brand experience. Learn what consumer energy is, how it shapes your customer relationships, and how to master it to draw customers in.

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Featured Insights


Forrester’s 2019 CIO Predictions Redux: Innovation And Adaptiveness Accelerate

We put ourselves to the test: Did our 2019 predictions for CIOs hit the mark?

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Who Buys From Direct-To-Consumer Brands?

Can you guess the demographic profile of DTC consumers — and why they like DTC brands so much? Test your knowledge and get a complimentary marketing eBook.

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Companies Must Start Creating Human-Machine Collaborations

What will your humans do in an automated workplace? Principal Analyst Sam Stern explains three principles for seamless human-machine collaboration. Watch now and learn more at CX NYC June 11-12.

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Edge Computing: How And Why Now

Intelligent technology is spreading to fridges, bridges, televisions, and more. Edge computing seeks to link these smart devices into a smart ecosystem that can work with previously unimaginable complexity and speed. VP and Principal Analyst Brian Hopkins explains how.

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Reinvent Your Security Strategy With Zero Trust

Just as your business becomes increasingly data-centric, so must your security strategy and architecture.

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