B2B Summit North America

Join us for the year’s premier event for B2B marketing, sales, and product leaders. Discover research-based insights to define your vision and get actionable guidance to fuel success.

Featured Blogs & Podcasts

Blog

The New Change Management: Automated And Decentralized

Principal analyst Charles Betz provides key recommendations for modernizing IT change management in the wake of agile transformation.
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Blog

Update Your Understanding Of Emotion (Hint: It’s Not Just Feelings)

We’ve assembled a compendium of Forrester’s existing research on emotion, with the help of analysts across a variety of coverage areas. This research will help CMOs — and other leaders across the enterprise — rethink the dynamics of emotion.
Read More

Predictions 2021

Accelerating Out Of The Crisis

In 2021, the success of European businesses will depend on how quickly and how well they harness technology to build platforms that differentiate and help employees do their best work — wherever they are. Download our European Predictions 2021 guide to find out what’s in store for business leaders in Europe.

More than one-third of European white-collar workers will remain remote full time in 2021.

Podcast

How B2B CMOs Can Win Over The Company Board

Principal Analyst Jennifer Rouse explains how B2B marketing leaders can avoid potential pitfalls in board presentations and secure buy-in for key initiatives.
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Customer Experience

Customer experience is a key driver of loyalty, satisfaction, and revenue. Mastering it is a complex and ever-changing proposition. Forrester’s insights aid organizations to succeed with customer experience.

Webinar

Predictions 2021 For CX Leaders

Discover the critical trends that will matter to CX leaders in 2021.
Register Now
Blog

Update Your Understanding Of Emotion (Hint: It’s Not Just Feelings)

Jim Nail January 12, 2021
We’ve assembled a compendium of Forrester’s existing research on emotion, with the help of analysts across a variety of coverage areas. This research will help CMOs — and other leaders across the enterprise — rethink the dynamics of emotion.
Read More

Capturing The ROI Of CX

Build a persuasive CX business case with our complimentary step-by-step guide and ROI calculator.

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