Adtech and martech will converge
Despite the two categories’ different worldviews, Forrester will share why, how, and when adtech and martech will converge.
Forrester works with business and technology leaders to develop customer-obsessed strategies that drive growth.
The customer-obsessed blueprint
Customer dynamics
Design principles
Operating model
Anticipate changing customers and become a customer-led, insights-driven, fast, and connected organization that delivers differentiated experiences. Forrester’s operating model for customer obsession will help you win in the age of the customer.
The time is now — to win in the age of the customer. (0:56)
