Featured Insights
Predictions 2020: Cloud Computing Sees New Alliances And New Security Concerns
In 2020, the battle for dominance in the cloud market heats up. Find out what to expect in VP, Principal Analyst Dave Bartoletti’s 2020 cloud predictions.
Predictions 2020: Companies Will Be Bolder, More Controversial With Their Employee Experiences
Getting employee experience (EX) wrong carries significant reputational and business risks. In 2020, companies will get more strategic about EX.
Predictions 2020: RegTech Funding Will Explode As VC Investments In Other Markets Cool
Tighter investor scrutiny will moderate venture capital and private equity investments. Meanwhile, regulatory technology funding will soar. Read our predictions.
How Marketing Became Too Personal
Marketers’ efforts to get to know customers via data collection and personalization may be driving them away instead. On this week’s What It Means, Vice President and Group Director Melissa Parrish discusses what’s gone wrong and how marketers can end the disconnect.
End Marketing Dissonance
Marketing effectiveness is hindered by a gap between marketers’ perceptions and customers’ realities.
Webinar: Predictions 2020
Dive deeper and get your questions about 2020 answered during our complimentary predictions webinar on January 23.
Ready to speak with Forrester? Fill out the form, and we will contact you.
Fill out the form, and we will contact you.
Thanks, we will be in touch soon. In the meantime please subscribe to our insights.