The CX leadership gap
Get an exclusive look at the 2017 CX Index results and discover how to create breakaway CX in one of our webinars.
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CUSTOMER-OBSESSED MARKETING
Why The Convergence Of Adtech And Martech Matters
As we covered in our recent webinar, the convergence of advertising technology and marketing technology is inevitable — and that’s a good thing for marketers. The union of these two tech worlds is part… Read the post
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The customer-obsessed blueprint
Anticipate changing customers and become a customer-led, insights-driven, fast, and connected organization that delivers differentiated experiences. Forrester’s operating model for customer obsession will help you win in the age of the customer.
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Data insights
Corporate character
52% of consumers now consider company values when making a purchase.
Banks and bots
55% of financial services firms have implemented virtual assistants, or plan to do so.
Benchmark your CX
Get an exclusive look at the 2017 CX Index results and how to create breakaway CX.
