Transform employee experience to power CX

Create a workplace where employees feel empowered and enabled by technology.

Attend the webinar


More free on-demand webinars

RETAIL

Four Forces Drive The Consumer’s Tech Stack

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. I’m there to unveil the 2018 US Benchmark Data Overview, which for the first time… Read the post





More from Forrester Blogs

See all posts


Forrester works with business and technology leaders to develop customer-obsessed strategies that drive growth.

The customer-obsessed blueprint

Created with Snap

Customer dynamics


Design principles

Created with Snap

Operating model

Anticipate changing customers and become a customer-led, insights-driven, fast, and connected organization that delivers differentiated experiences. Forrester’s operating model for customer obsession will help you win in the age of the customer.

Get Started

Digital Transformation 2018

Putting Digital Transformation To Work

Chicago | May 8–9, 2018

Data insights

Corporate character

52% of consumers now consider company values when making a purchase.

Get to know your customers »

Banks and bots

55% of financial services firms have implemented virtual assistants, or plan to do so.

Explore tech market insights »

Benchmark your CX

Get an exclusive look at the 2017 CX Index results and how to create breakaway CX.

Watch the webinar »