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CUSTOMER-OBSESSED MARKETING

What Should You Expect At Mobile World Congress 2018?

It’s that time of year again! From next Monday (February 26) through March 1, 2018, Mobile World Congress (MWC) will take place in Barcelona. I attended this event (then 3GSM) for the first time in 2005 and it is fascinating… Read the post





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Operating model

Anticipate changing customers and become a customer-led, insights-driven, fast, and connected organization that delivers differentiated experiences. Forrester’s operating model for customer obsession will help you win in the age of the customer.

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Consumer Marketing 2018

From Crisis To Confidence

New York | April 5–6, 2018

Data insights

Corporate character

52% of consumers now consider company values when making a purchase.

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Banks and bots

55% of financial services firms have implemented virtual assistants, or plan to do so.

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