CIOs and the Future of IT
Forrester CEO George Colony outlines a road map for CIOs to drive their company’s digital strategy and to become overseers for all business technology.
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CUSTOMER-OBSESSED MARKETING
Marketing Innovation Starts And Ends With Customer Obsession
Despite all the monumental changes to technology and media that afford marketers the capabilities to build emotion-rich customer relationships, they frequently struggle to rise above roles as brand despots or sales vassals. But don’t blame… Read the post
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CX DC 2018
Transform Government CX From The Outside In
Washington D.C. | May 31, 2018
Data insights
Corporate character
52% of consumers now consider company values when making a purchase.
Banks and bots
55% of financial services firms have implemented virtual assistants, or plan to do so.
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