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Featured Blogs & Podcasts


Cryptocurrency For CEOs

What should business leaders make of crypto, particularly in light of recent events — and what does the future hold? Forrester CEO George Colony breaks down the biggest takeaways for CEOs.

Generative AI Gets An Upgrade To Business Class With Adobe Firefly

Adobe’s new Firefly service is a leap forward in comparison with other generative AI services for images — it’s a Napster-to-Apple inflection point that bodes well for the future of creativity.

2022: ESG Year in Review

At Forrester, we recognize our role in helping to build a better future — for our clients, our stakeholders, and the communities in which we work. We're proud to share some of the progress we made in 2022.


Why CSR Must Be More Than Purpose Beyond Profit

B2B leaders are getting serious about corporate social responsibility (CSR). But until they see it as central and not peripheral to the business, its impact will be limited, says VP and Principal Analyst Ian Bruce. On this week’s Forrester podcast, he explores the role that CSR now occupies in B2B companies and how leaders can implement meaningful CSR programs. 

Planning Guides

Planning and budgeting for a new fiscal year can feel overwhelming. Where should you invest, where should you pull back, and when should you stay the course? Explore our blog posts for data-backed insights across business functions.


B2B CMOs Must Form A Rebel Alliance To Bull’s-Eye Their 2023 Target

Barbie Mattie February 1, 2023
Joining forces with other key stakeholders will enable marketing leaders to triumph amid vast uncertainty.

How CISOs Can Navigate The 2023 Downturn

Jess Burn January 30, 2023
CISOs must use this period of austerity to reinforce security as a core competency that drives growth and protects revenue.

Thrive In Economic Uncertainty

Get actionable advice to navigate the 2023 downturn. Explore our resources for tech, marketing, CX, sales, and product leaders.

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