Playbooks

Speed and execution create real competitive advantage. But creating speed in large, complex transformational programs that involve many levers, functions, and teams is no small task. Strategies need thoughtful, pragmatic structures to align and orchestrate complex work — to enable and activate teams that may fear change and create a clear path to success.

Forrester Playbooks provide a clear path through the complexities of strategy development and execution. Our Playbooks use a Discover, Plan, Act, and Optimize framework to enable you to move through the stages, creating success one important step at a time.

Let Forrester guide you every step of the way through your complex initiatives, from initial discovery through to optimization.
Let Forrester guide you every step of the way through your complex initiatives, from initial discovery through to optimization.

 

How Mature Is Your CX Program?

Great CX requires excellence in six competencies.

How Mature Is Your CX Program?

Learn more about Playbooks

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