SiriusDecisions Research

B2B leaders often excel in their respective disciplines but struggle to align their operations across the enterprise to achieve remarkable growth for the business.

Forrester’s SiriusDecisions Research delivers operational intelligence and fact-based insights to functional leaders of B2B organizations and their teams so they can align across the revenue-generating ecosystem of product, marketing, and sales.

Accelerate Growth

Align The Revenue Engine

Shift your organization’s focus toward a unified, audience-centric go-to-market strategy across product, marketing, and sales to achieve standout results.

Unite Teams With A Shared Language

Adopt consistent frameworks, processes, and terminology across your teams to communicate your strategy and mobilize efforts.

Demonstrate Strategic Value

Garner trust for your function by demonstrating clear value and impact for your team’s efforts in accomplishing business results.

Drive Results On Key Priorities

SiriusDecisions Research is comprised of 12 functional disciplines across Marketing, Sales, and Product. Our unique research methodology delivers insights within these disciplines across more than 70 customer-defined priorities. By aligning to client challenges and initiatives, SiriusDecisions Research supplies critical knowledge that empowers marketing, product, and sales leaders to align teams for revenue growth.

Marketing​

Lead your team to deliver stand-out value through buyer-first messaging and metrics, demand programs, and strategic channels.

Sales​

Deliver repeatable, predictable, and scalable revenue growth for your team and organization. ​

Product​

Establish an operational model to build and deliver breakthrough products for your market.​

Core Capabilities

SiriusDecisions research methodology is unique in that it helps you focus on what high-performing organizations and successful leaders do differently.

Signature Research

Best practices

Make faster decisions with precision, avoid reinventing the wheel, and avoid pitfalls when you adopt and implement research-based recommendations and flagship models.

Benchmarks

Make data-informed decisions using investment, performance, and organizational design benchmark data collected from thousands of B2B and B2B2C companies in real time via the SiriusDecisions Command Center®.

Operational models and frameworks

Drive cross-functional alignment and higher performance using proprietary operational frameworks. These models are trusted by thousands of organizations as proven techniques for growth.

Analyst engagement, premium inquiry conversations, and exclusive client-only webinars translate the power of research to your specific business context and need.

The real value has been our ability to use the research, tools, and best practices across our teams to bring the customer experience to life and win against our competition.

Carolyn Galvin, CCXP, FCXP
Senior Manager, Market, Customer & Competitive Intelligence
Nuance Communications

Reprints of selected SiriusDecisions Research reports are also available.

Winning The New B2B Buyer

The B2B buyer-vendor power dynamic has shifted. Learn what's driving deep change in buyer behavior and how to deliver experiences that build engagement and trust.

It Was Never About Leads: Why Adapting To Buying Groups Is A Must

Find step-by-step guidance for identifying, engaging, and winning sales opportunities based on how buyers actually buy.

Let’s discuss your goals and how we can help.

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+44 (0) 2073 237741 (Europe)
+1 615-395-3401 (United States)
+65 6426 7006 (Asia)